"I can do it too" is the thought of anyone who is a little more familiar with the online environment. And whether you can really do SEO WordPress optimization on your site is another matter. As easy as it may seem to everyone, SEO WordPress optimization of any site, be it a blog, portal or online store, is not an easy task. It has long been more than just unique content and the addition of media – audio, video or images. I will start from the beginning with the fact that if analytical thought and the application of algorithms in logic are not your passion - this is not for you, and it would be better to find a specialist. Very often I get messages like ‘I write articles, I upload photos, but my site doesn’t come out when I write the keyword’, and this is normal. The semantics, arrangement and shaping of the site, so that the bot recognizes what this site was created for, is a vast space in which we strive to bring order. ‘The SEO WordPress optimization service is very expensive’. I'll just say that only the tools and resources that are used for SEO optimization eat up in a good case 50% From the budget, and sometimes more. But a promise is a promise, and when it is made, it must be kept. The other factor is the place in the search engines. All agencies see SEO as the only place. In other words, there are not 10 first positions in the search, there is only one. If you sell this position for 300 leva (as some people mislead), what do you think will be the profit at all? What do you think when such a sum is paid, and what requirements can there be for the company that has taken "one" money and said that it will optimize the site for search engines?

There are no such films!

The SEO community in Bulgaria knows the cost of such services and the difficulty of each niche. He also knows that after selling a monthly subscription to SEO WordPress optimization, he will have to reach the agreed terms. Otherwise, it loses a client, loses a name, has no weight on the given word.

SEO WordPress

I start listing the main factors (they are for each site regardless of whether it is WP or another type)

Design

The design of the WordPress site is very important. It shapes consumer behavior itself. It familiarizes the user with the task of the site, what it offers, what it is built for, what can be learned from this site or bought. Guides the user from information to information in order to get acquainted with the type of service or product that the site offers. When a user is confused, based on psychology, he presses X (close) on this site because he either does not have time to look for the information he needs, or, worse, thinks that this is a scam. Here, serious attention should be paid already at the beginning of construction and the following issues should be taken into account:

What is our audience?
What is our niche and to whom can we offer it?
How will the product or service be offered?
How often will the product or service be offered to the same user/customer?

Forming these questions, you can easily analyze what type of site is needed and how it should be visualized in order to be the most complete user behavior and easier for SEO WordPress optimization.

Optimized code

Here we are talking about code that can meet the needs of the site. Everyone has seen WordPress sites with 20-30 that even more plugins (modules) installed for different purposes. One wants to do email marketing directly from the platform, another wants Pixel to be able to run ads. Third and fourth want other modules to make it easier for them to upload and shape the information on the site. the SEO WordPress Optimizer also wants modules to bring order to the optimization of numerous pages. Finally, the site loads very slowly! That's not how it works. In most cases, when the installation of 10-20 modules for WordPress is observed, the site becomes slow, which is absurd nowadays. Or, worse, the site breaks down, if not immediately, then with more traffic, because the systems are loaded and can't work as fast as expected. Therefore, it is of great importance that the optimized code is in sync and well arranged according to the needs of the site. Many people do not realize it, and once faced with the problems, the costs become higher than predicted.

Loading speed

This point is a continuation of the theme of optimized code. As stated above, you cannot have 20 plugins (modules) on the site and rely on the site to be fast. Each module has its own code to work with, and most use entire libraries. Imagine studying economics or law and having all the books about this science included in the code of the site, not as information with visualized text (as this publication is), but in the code itself. This is a huge information material that the hosting processors need to process and provide to the user's browser. In short, imagine that no matter how powerful the user’s hosting and internet is, this site will load very slowly. In the web space, the loading of a site is not talked about in minutes or seconds. This is about a hundredth of a second. From the moment a user clicks on a link to go to your site, it takes about 6-7 hundredths of a second – a blink of an eye ⁇ To load a site quickly and correctly, a properly built code and proper caching of the code is needed to get it out as quickly as possible to the user’s browser or for the bot to read it accurately and clearly. This is of great importance for SEO WordPress site optimization.

Security

How often have you detected Google Analytics bots eating up your site's resources (processor time, RAM...) or, worse, eating up your advertising budget? Nowadays, security is becoming an increasingly important factor in the web industry. That's why it matters whether your site is secure, not just SEO-optimized WordPress. It is unlikely that you or the user will be happy to see the following after clicking on a link or typing the name of your site:

Or worse: this!

Browsers nowadays detect the type of website and what functions it performs. For example, if you have an SEO WordPress site that is an information portal and you do not have an SSL certificate, the browser will report this, but will not show any message from the above two examples.

But if you have a portal with a registration or, more importantly, an online store without an SSL certificate, the first photo will immediately appear on the browser, since you have not provided an encrypted connection for your users to guarantee the confidentiality of their data. The second picture is displayed when a virus is detected on the site. In most cases, it's a script that collects data or automatically downloads a file. Generally speaking, these are unauthorized practices in the web space. Other cases of security problems are related to online payments to shops or other types of services. This is a very delicate environment for the consumer, who constantly doubts not to be deceived. For online payments, the information should be as clear and accurate as possible. Then the user remains satisfied and recommends the site to others (offline), which supports SEO WordPress site optimization.

Responsiveness

Website responsiveness (responsive design) is not to be ignored. How a site will be provided on a desktop or mobile version nowadays is of paramount importance. This is about user experience and convenience during the time he will spend on the site. Especially if it's an online store, it's about purposefulness to make a purchase of a product. This means very precise user experience management and targeting of the product and the endpoint – the payment page. If the site or online store does not meet certain conditions, the user would be hesitant in his stay or in making an order. This behavior would not be a sustainable model for SEO WordPress site optimization.

Recognition

Brand identity & Brand Awareness ⁇ In most cases, this remains in the background and businesses wonder why the brand is not recognizable to the consumer. Brand identity is what a brand is and how it wants to be perceived – its essence, values and vision. Brand awareness is the degree to which a brand is recognizable and memorable to users, which improves SEO WordPress optimization.

Brand Identity

Brand identity is a collection of all the elements that a company creates to present the right image to consumers. This identity includes:

Logo and color scheme: The logo is the main symbol of the brand, while the color scheme creates visual consistency.
Typography: The choice of fonts that reflect the character of the brand.
Voice and tone: The way a brand communicates with its customers – whether it is formal, friendly, fun, etc.
Promise to customers: What the brand promises to its customers, for example, quality, innovation, convenience.
Packaging and product design: The appearance of the products and their packaging, which reflect the identity of the brand.
Culture and Values: The core beliefs and values that the brand represents and stands for.

Brand identity is what the brand says about itself. This is how a company wants to be perceived by its customers and the public at large.

Brand Awareness

Brand awareness is the degree to which consumers recognize and remember a brand. This is important because high brand awareness can increase customer trust and loyalty. Brand awareness includes:

Cognitive knowledge: The extent to which consumers can recognise the mark among other marks. For example, when they see the logo or hear the brand name.
Brand recall: The extent to which consumers can remember the brand when thinking about a particular category of products. For example, when they think of searching, they think of Google.
Top-off-mind knowledge: The brand that first comes to mind when consumers think about a particular product or service. This is the highest level of brand awareness.

Brand awareness is built through marketing communication, advertising, publicity, SEO WordPress optimization and other strategies that help the brand become more recognizable and memorable to users.

Errors in SEO WordPress

Although WordPress offers numerous tools and plugins to facilitate this process, mistakes are often made that can hinder your efforts. Here are some of the most common mistakes in SEO WordPress optimization:

Incorrect configuration of the plugins for SEO WordPress: Plugins such as Yoast SEO or All in One SEO Pack can be extremely useful, but their incorrect configuration can lead to errors. Make sure that all settings are set correctly.
Missed meta tags: Meta titles and descriptions are essential for SEO. Skipping these elements or using duplicate meta tags can harm search engine rankings.
Lack of Image Optimization: Unoptimized images can slow down the loading of the site, which negatively affects SEO WordPress optimization. Use appropriate alternative texts (alt text) and compress the images.
Weak internal connectivity: The lack of internal links between pages can make it difficult for search engines to index your content effectively. Internal connections help distribute the link juice and improve navigation.
Bad URL structure: Long or obscure URLs can be confusing for users and search engines. Use clear, concise and descriptive URLs.
Ignoring mobile optimization: With the increasing use of mobile devices, it is essential that your site is mobile optimized. Use a responsive design and check the charging speed of mobile devices.
Slow loading speed of the site: A slow website can drive users away and lower your search engine rankings. Optimize the code, use caching plugins and compress the images.
Insufficient or low quality content: Search engines appreciate unique and high-quality content. Make sure your articles and pages provide value to users and are well optimized for keywords.
Ignore social signals: Social media can play a role in SEO WordPress. Sharing content on social networks and including social buttons on your site can increase visibility and traffic.
Incorrect use of keywords: Excessive use of keyword stuffing or improper use of keywords can harm SEO. Use keywords naturally and contextually.

If you avoid these mistakes and follow the best practices for SEO WordPress Optimization, you will significantly improve the visibility and performance of your WordPress site.