“I can do it too” – this is the thought of anyone who is a little more familiar with the online environment. And whether they can really do SEO WordPress optimization on their site is another question.No matter how easy it may seem to everyone, SEO WordPress optimization of any site, be it a blog, portal or online store, IS NOT an easy task. It has long been not just about unique content and adding media – audio, video or images.I will start from the beginning with the fact that if analytical thinking and the application of algorithms in logic are not your passion – this is not for you, and it would be better to find a specialist.Very often I receive messages like “I write articles, upload photos, but my site does not come up when I type the keyword”, and this is normal. The semantics, arrangement and design of the site, so that the bot recognizes what this site was created for, are a vast space in which we strive to bring order.As many times have been received opinions: “The SEO WordPress optimization service is very expensive”. I will just say that the tools and resources used for SEO optimization alone eat up 50% of the budget at best, and sometimes more. But a promise is a promise, and once it is given, it must be kept.The other factor is the position in the search engines. All agencies look at SEO as a single position. That is, there are no 10 first positions in the search, there is only one. If this position is sold for 300 leva (as some mislead), what do you think the profit will be in general? What do you think when you pay such an amount, and what requirements can there be for the company that took “some” money and said that it would optimize the site for search engines?There are no such movies!The SEO community in Bulgaria knows the price of such services and the difficulty of each niche. It also knows that after selling a monthly subscription for SEO WordPress optimization, it will have to reach the agreed conditions. Otherwise, it loses a client, it loses a name, the given word has no weight.

SEO WordPress

I’ll start listing the main factors (they are for every site, regardless of whether it’s WP or another type)

Design

The design of the WordPress site is of great importance. It shapes user behavior itself. It introduces the user to the task of the site, what it offers, what it is built for, what can be learned from this site or bought. It guides the user from information to information to get acquainted with the type of service or product that the site offers. When the user is confused, based on psychology, he presses X (close) on this site, because he either does not have time to look for the information he needs, or, worse, thinks that it is a scam.Serious attention should be paid to this at the very beginning of the construction and the following questions should be taken into account:

What is our audience?
What is our niche and to whom can we offer it?
How will the product or service be offered?
How often can the product or service be offered to the same user/client?

By forming these questions, it is easy to analyze what type of site is needed and how it should be visualized in order to maximize user behavior and make it easier for SEO WordPress optimization.

Optimized code

This is about code that can meet the needs of the site. Everyone has seen WordPress sites with 20 – 30, or even more plugins (modules) installed for various purposes. One wants to do email marketing directly from the platform, another wants Pixel to be able to run ads. Third and fourth want other modules to make it easier for them to upload and format the information on the site. SEO WordPress optimizer also wants modules to bring order to the optimization of numerous pages. And finally – the site loads very slowly!It doesn’t happen like that.In most cases, when you observe the installation of 10 – 20 modules for WordPress, the site becomes slow, which is absurd nowadays. Or, worse, the site breaks, if not immediately, then with higher traffic, because the systems are overloaded and cannot work as quickly as expected. Therefore, it is of great importance that the optimized code is in sync and well-arranged according to the needs of the site. Many people do not realize this and after they encounter problems, the costs become higher than expected.

Loading speed

This point is a continuation of the topic of optimized code. As mentioned above, you can’t have 20 plugins (modules) on your site and expect it to be fast. Each module has its own code to work, and most of them use entire libraries. Imagine studying economics or law and all the books on this science are included in the site’s code, not as information with visualized text (as this publication is), but in the code itself. This is a huge amount of information that the hosting processors have to process and provide to the user’s browser. In a word – imagine that no matter how powerful the user’s hosting and Internet are, this site will load very slowly. In the web space, we don’t talk about minutes or seconds when loading a site. Here we are talking about hundredths of a second. From the moment a user clicks on a link to go to your site, it takes about 6 – 7 hundredths of a second to display it – a blink of an eye 🙂 In order for a site to load quickly and correctly, a properly built code and proper caching of the code are required, so that it is displayed as quickly as possible to the user’s browser or so that the bot can read it accurately and clearly. This is of great importance for SEO WordPress optimization of a site.

Security

How often have you detected bots in Google Analytics that eat up the site’s resources (processor time, RAM…) or, worse, eat up your advertising budget? Nowadays, security is becoming an increasingly important factor in the web industry. Therefore, it is important whether your site is secure, and not just SEO WordPress optimized. You or the user would hardly be happy to see the following after clicking on a link or typing the name of your site:

Or worse – this!

Browsers these days detect the type of website and what functions it performs. For example, if you have an SEO WordPress site that is an information portal and you don’t have an SSL certificate, the browser will recognize this, but it won’t show any of the messages from the above two examples.

But if you have a portal with registration or, more importantly, an online store without an SSL certificate, the first picture will immediately be displayed in the browser, since you have not provided an encrypted connection for your users to guarantee the confidentiality of their data.The second picture is displayed when a virus is detected on the site. In most cases, it is a script that collects data or automatically downloads a file. Generally speaking, these are prohibited practices in the web space.Other cases of security problems are related to online payments to stores or other types of services. This is a very delicate environment for the user, who is constantly in doubt about being scammed. When making online payments, the information must be as clear and accurate as possible. Then the user remains satisfied and recommends the site to others (offline), which supports the SEO WordPress optimization of the site.

Responsiveness

The responsiveness of a website (responsive design) cannot be ignored. How a given site will be presented on a desktop or mobile version is of great importance nowadays. This is about the user experience and convenience during the time they will spend on the site. Especially if it is an online store, this is about the focus on making a purchase of a given product. This means very precise management of the user experience and directing to the given product and the final point – the payment page. If the site or online store does not meet certain conditions, the user would be hesitant to stay or place an order. This behavior would not be a sustainable model for SEO WordPress site optimization.

Recognition

Brand identity & Brand Awareness 🙂 In most cases, this remains in the background and businesses wonder why the brand is not recognizable to the consumer.Brand identity is what the brand represents and how it wants to be perceived – its essence, values and vision.Brand awareness is the extent to which the brand is recognizable and memorable to consumers, which improves SEO WordPress optimization.

Brand Identity

Brand identity is a set of all the elements that a company creates to present the right image to consumers. This identity includes:

Logo and Color Scheme: The logo is the primary symbol of the brand, while the color scheme creates visual consistency.
Typography: The choice of fonts that reflect the character of the brand.
Voice and Tone: The way the brand communicates with its customers – is it formal, friendly, fun, etc.
Customer Promise: What the brand promises its customers, e.g. quality, innovation, convenience.
Packaging and Product Design: The appearance of products and their packaging that reflect the brand identity.
Culture and Values: The core beliefs and values that the brand represents and stands for.

Brand identity is what the brand says about itself. This is how a company wants to be perceived by its customers and the public at large.

Brand Awareness

Brand awareness is the extent to which consumers recognize and remember a brand. This is important because high brand awareness can increase customer trust and loyalty. Brand awareness includes:

Cognitive Awareness: The extent to which consumers can recognize the brand among other brands. For example, when they see the logo or hear the brand name.
Brand Recall: The extent to which consumers can remember the brand when they think of a particular product category. For example, when they think of search, they think of Google.
Top-of-mind awareness: The brand that first comes to mind when consumers think of a particular product or service. This is the highest level of brand awareness.

Brand awareness is built through marketing communications, advertising, publicity, SEO WordPress optimization, and other strategies that help a brand become more recognizable and memorable to consumers.

WordPress SEO Mistakes

Although WordPress offers numerous tools and plugins to facilitate this process, mistakes are often made that can hinder your efforts. Here are some of the most common SEO WordPress optimization mistakes:

❌Incorrect configuration of WordPress SEO plugins: Plugins like Yoast SEO or All in One SEO Pack can be extremely useful, but their incorrect configuration can lead to errors. Make sure that all settings are set correctly.
❌Missing meta tags: Meta titles and descriptions are essential for SEO. Omitting these elements or using duplicate meta tags can hurt your search engine rankings.
❌Lack of image optimization: Unoptimized images can slow down your site, which negatively affects your WordPress SEO optimization. Use appropriate alternative texts (alt text) and compress images.
❌Poor internal linking: A lack of internal links between pages can make it difficult for search engines to index your content effectively. Internal links help distribute link juice and improve navigation.
❌Poor URL structure: Long or obscure URLs can be confusing for users and search engines. Use clear, short, and descriptive URLs.
❌Ignoring mobile optimization: With the increasing use of mobile devices, it is essential that your site is mobile-optimized. Use responsive design and check your mobile loading speed.
❌Slow site loading speed: A slow site can turn users away and lower your search engine rankings. Optimize your code, use caching plugins, and compress images.
❌Insufficient or low-quality content: Search engines value unique, high-quality content. Make sure your articles and pages provide value to users and are well-optimized for keywords.
❌Ignoring social signals: Social media can play a role in WordPress SEO. Sharing content on social networks and including social buttons on your site can increase visibility and traffic.
❌Incorrect keyword usage: Overuse of keywords (keyword stuffing) or using them incorrectly can hurt SEO. Use keywords naturally and contextually.

If you avoid these mistakes and follow the best practices for WordPress SEO Optimization, you will significantly improve the visibility and performance of your WordPress site.