01 – SEO
SEO Optimization
A strategy built around your niche and competition – more organic traffic, more enquiries.
- Free technical SEO audit
- Keywords and competitor analysis
- SEO copywriting and link building
{website development · seo optimization · website maintenance}
A website that turns visitors into customers.
For 14 years we have been building, optimizing and maintaining websites that turn Google searches into customers.
14+ years of experience5.0★ client rating1 founder, personal care
Business scaling×1.0
Before
After INFOBGNET
⇔
Organic visits / mo1 200
Keywords in top 103
Inquiries / mo4
Revenue growth+0%
Drag the chart · We know how to do SEO optimization.
SCROLL
What we do
We don’t just sell website development. We build growth: a website that ranks, loads in a second and turns visitors into customers – and then stays maintained by the same person who built it.
In one paragraph
Who we are, plainly.
INFOBGNET is a website development and SEO studio in Plovdiv, Bulgaria, founded in 2012 by Svetlozar Dobrev. We build websites on WordPress and WooCommerce, optimize them for Google and for AI search engines – ChatGPT, Perplexity and Google AI Overviews – and keep them fast, secure and up to date every month.
One person answers the phone, writes the code and reads your analytics. That is why the work stays personal – and why we only take on as many websites as we can look after properly.
Who we help
Businesses that need their website to earn its place.
Local businesses and venues
Cleaning companies, bars, barber shops, clinics. Your customers search on a phone, usually nearby, and decide in a few seconds. We make sure they find you, trust you and know how to reach you.
Online stores
WooCommerce shops need product pages Google understands and a checkout that does not leak customers. We build the shop, tune the pages and keep the whole thing running.
Service and B2B companies
Engineering, construction and consulting firms: a website that explains what you do, proves you do it well and makes the next step obvious.
Services
Three things. Done properly.
02 – WEB
Website development
Fast, responsive websites and online stores on WordPress – easy for you to manage.
- Business and portfolio website
- WooCommerce stores
- Clean, hand-checked code
03 – CARE
Website Maintenance
Your website stays fast, secure and online while you run your business.
- Plugins, themes and backups
- Performance monitoring
- Hosting and domain
Process
From the first call to launch.
01
01
Planning
Goals, audience and scope – together, before the first pixel.
02
Design
Visuals and structure that fit your brand.
03
Development
Clean WordPress code, built for speed.
04
Testing
Devices, browsers, speed and usability.
05
Launch
The site goes live – and stays maintained.
Projects
Clients whose visibility we built.
Cleaning services
Valeta Eco Cleaning
Website and SEO for a subscription cleaning company serving homes and offices.
View project →
Real estate
Dom24
A property listings platform with search by type, city, size and budget.
View project →
Bars & venues
Cairo Relax Bar
An atmospheric website and local SEO for a bar in Plovdiv.
View project →
Retail
Plod Zelenchuk
Website, maintenance and SEO optimization for a fruit and vegetable store – plodzelenchuk.bg.
View project →
Wall of fame
Results you can see in Google.
Real Google Search Console data from our clients – the same four months (14 June – 14 October) in 2025 and 2026. Clients are anonymous by our choice: we show the numbers, not the names.
Client AOnline store · Canada · working together ~2 years
In one of the most competitive niches in Canada.
+214% clicks from Google in a year
Jul 2025Sep 2026
- 20 → 10average position in Google
- ×3.1more visits from search
- ~50%of top queries in the top 10
Client BOnline store · working together ~2 years
Not a single paid ad – organic search only.
+26% clicks from Google in a year
Jul 2025Sep 2026
- 6.9 → 4.9average position in Google
- 84%of top queries in the top 10
- +27%impressions in search
Source: Google Search Console, Performance report. Charts show monthly clicks on a relative scale, without absolute values.
Our launch standard
Fast by design, not by luck.
A beautiful site that takes six seconds to load is a leaking bucket: visitors leave before they see it, and Google notices. So before any website we build goes live, it is tested against the thresholds Google itself calls “good” for Core Web Vitals.
- Pages that load in about a second or less
- Buttons and menus that respond instantly, even on a phone
- Clean headings and structured data, so search engines and AI tools read the page correctly
- Accessible basics: contrast, keyboard use, image descriptions
≤ 2,5 s
LCP · loading≤ 200 ms
INP · responsiveness≤ 0.1
CLS · visual stabilityThresholds are Google’s published “good” ratings (web.dev/vitals). They are the bar we build and test against before launch.
Reviews
What clients say.
★★★★★
“Thanks to Svetlozar our online store saw a rise in sales. The SEO strategy attracted a more targeted audience – the increase in revenue speaks for itself.”– Engineering company
★★★★★
“Svetlozar knows his keywords. He found the most relevant ones for our site and took us to the top positions in search results.”– Barber shop
★★★★★
“We have tried other SEO services, but INFOBGNET stands out. The detailed reports let us track our progress. Our ROI has never been higher.”– Retro museum
★★★★★
“In just a few months our organic traffic grew significantly and we now rank at the top for industry keywords.”– Construction company
★★★★★
“INFOBGNET are the people who will get up in the middle of the night if you report a problem with your website.”– Anton Orush
★★★★★
“Thanks to Svetlozar our online store saw a rise in sales. The SEO strategy attracted a more targeted audience – the increase in revenue speaks for itself.”– Engineering company
★★★★★
“Svetlozar knows his keywords. He found the most relevant ones for our site and took us to the top positions in search results.”– Barber shop
★★★★★
“We have tried other SEO services, but INFOBGNET stands out. The detailed reports let us track our progress. Our ROI has never been higher.”– Retro museum
★★★★★
“In just a few months our organic traffic grew significantly and we now rank at the top for industry keywords.”– Construction company
★★★★★
“INFOBGNET are the people who will get up in the middle of the night if you report a problem with your website.”– Anton Orush
★★★★★
“Thanks to Svetlozar our online store saw a rise in sales. The SEO strategy attracted a more targeted audience – the increase in revenue speaks for itself.”– Engineering company
★★★★★
“Svetlozar knows his keywords. He found the most relevant ones for our site and took us to the top positions in search results.”– Barber shop
★★★★★
“We have tried other SEO services, but INFOBGNET stands out. The detailed reports let us track our progress. Our ROI has never been higher.”– Retro museum
★★★★★
“In just a few months our organic traffic grew significantly and we now rank at the top for industry keywords.”– Construction company
★★★★★
“INFOBGNET are the people who will get up in the middle of the night if you report a problem with your website.”– Anton Orush
★★★★★
“Thanks to Svetlozar our online store saw a rise in sales. The SEO strategy attracted a more targeted audience – the increase in revenue speaks for itself.”– Engineering company
★★★★★
“Svetlozar knows his keywords. He found the most relevant ones for our site and took us to the top positions in search results.”– Barber shop
★★★★★
“We have tried other SEO services, but INFOBGNET stands out. The detailed reports let us track our progress. Our ROI has never been higher.”– Retro museum
★★★★★
“In just a few months our organic traffic grew significantly and we now rank at the top for industry keywords.”– Construction company
★★★★★
“INFOBGNET are the people who will get up in the middle of the night if you report a problem with your website.”– Anton Orush
Pricing
Transparent pricing. No surprises.
Business website
€750 one-time
- WordPress website up to 12 pages
- Responsive design
- Admin control panel
- 1 month of support
Most popular
Online store
€1200 one-time
- WordPress + WooCommerce
- Unlimited products
- Full admin control panel
- 1 month of support
Website Maintenance
€70 / month
- Up to 1 hour of fixes
- Monitoring and protection
- Plugins and themes
- Hosting and domain
SEO plans from €500/month · full price list in SEO Optimization
FAQ
Questions we hear often.
What is SEO optimization?
SEO (search engine optimization) is the work of making your website easier for Google and Bing to find, understand and trust, so it appears higher when people search for what you offer. It covers technical health, page content, and the reputation your site earns from other websites.
What is GEO, and how do I get mentioned by ChatGPT or Google AI Overviews?
Generative Engine Optimization (GEO) means preparing your content so AI systems can understand, trust and quote it. In practice: answer-first paragraphs, structured data, a consistent business name everywhere online and visible expertise. Strong classic SEO stays the foundation, because AI tools mostly cite pages that are already well ranked and clearly written.
How long does SEO take to work?
Technical fixes can move the needle within weeks, but real growth in rankings and enquiries usually takes three to six months of steady work. It depends on your competition, your site’s age and how much content needs to be created. After the free audit you get an honest estimate, not a promise.
How much does a website cost?
A business website of up to 12 pages starts at €750 one-off, an online store – from €1200, and maintenance is €70 a month. The first month of maintenance is included with every new website. Details are in the pricing section above.
Why is updating content important for SEO?
Fresh content attracts traffic, improves rankings and builds authority, and regular publishing earns more backlinks. It also keeps your pages current for the questions people – and AI assistants – are asking right now.
What are the stages of building a website?
Planning, design, development, testing, and launch with ongoing maintenance. You see and approve the result at each stage, so nothing surprises you on launch day.
Who maintains the website after launch?
The same person who built it. Maintenance includes updates, backups, security monitoring, hosting and domain care and up to one hour of fixes a month – for €70.
Why are your prices affordable?
I work alone and take on a limited number of projects – as many as I can maintain properly, without rushing. I value trust and my reputation.
Blog
From the blog.
European Accessibility Act Compliance 2026
The EAA deadline has passed – 2026 is the first full year of enforcement in the EU. What WCAG 2.1 AA requires.
Read more →How do I monitor my competitors’ SEO performance?
In a crowded market, watching your competitors is a strategic move, not just curiosity.
Read more →What does an SEO audit include?
An in-depth look at the strengths and weaknesses behind your website’s search visibility.
Read more →Scale your business with INFOBGNET.
A free SEO audit with no obligation. Just a clear look at what can be improved.