How to choose an SEO expert?

Nowadays, the right SEO expert is something like the myths about dragons. Many people claim to be such, but after a client entrusts them with a project in which they invest considerable amounts of money in optimization and advertising, things go awry and they see that the SEO expert is an impostor with a rich vocabulary of empty talk.On social networks, there are increasingly dissatisfied clients who have chosen a random person and then conclude that “SEO experts are charlatans”. Here I always wonder how the selection of who is an SEO expert is made at all and how the client trusts a given person without knowing whether he has the knowledge, experience and logic to monitor the signals.

Choosing an SEO Expert

For starters, the person or company must have a history. You can’t just watch a few videos and read material here and there to think you already know the material. NO, NO, NO!

Courses

This is where it gets complicated. There are many courses floating around and once you pay, you are already at least an SEO specialist, even with a diploma, certificate or any other document. This is ridiculous.

To choose the right SEO expert, he must have:

1. ExperienceWithout experience, it’s impossible. He may have knowledge, but that doesn’t mean that he knows how and where to apply it.
2. Analytical thinking It is a very common phenomenon for a person with knowledge and experience as an intern and perhaps an IT company where he worked for a while (he always “left”) to not have the analytical thinking that is needed not only to bring order to SEO optimization, but also to predict what will happen in the future, how and when to react. Analytical thinking should accompany an SEO expert.
3. Knowledge of the entire infrastructure Here we are not talking about the search engine as a search engine. A true SEO expert knows all the tools, all the algorithms, Google patents… Everything! If the person in front of you calls himself an SEO expert, ask him what “cannibalism” is and he should explain to you what this is in SEO terms. Ask him what microdata and microformat are, again he should answer you without wondering. Ask what GOOGLE is? (hint: unit of measurement).
4. ResourceMost impostors don’t realize, but calling yourself an SEO expert means you have a big background behind you. Every SEO specialist accumulates a huge resource over the years. Sites, micro blogs, portals (on which registration is prohibited these days). If the person who claims to have 2-3 sites as a resource, I would personally tell him “Yes, the beginning is difficult”.

SEO Expert – How to Recognize It?

It’s not the cheapest price of SEO optimization! Don’t get me wrong. It’s just logical. In 2023, Google had pages, then it was called “On the first page”. Then Google decided to scroll search results infinitely and it became “On the first scroll”. In July 2024, Google decided to bring back pagination again. Imagine now that an SEO expert has 10 positions (in most cases even less because of ads and other snippets) on the first page. At what price do you think the SEO expert should sell them?We also clarify that self-respecting SEO experts take one client from a niche or in other words, if he took a client who has a swimsuit store, he would not take a second one, because there is a conflict of interest.

The SEO expert and AI tools

Everyone uses them! Few people write everything by hand (like I do right now, to explain exactly and clearly what an SEO expert is). But they are not always relevant to the expected content and reciprocally to the behavior of GoogleBot.Imagine the following situation: Everyone has access to AI for images and text. Everyone generates such content and the internet is FLOODED. It is normal for search engines (Google) to release an algorithm update to reduce this flood and show adequate search results. However, Google is trying not to make Yahoo’s mistake. Generative optimization comes into play and this is where AI tools die, because Google’s algorithm is designed to catch absolutely all texts written by AI.

Conclusion

AI tools are useful, but they should never be relied upon or abused.The right expert has experience, analytical thinking, knowledge of the infrastructure and resources. Do not trust impostors and cheap services. Always check the expert’s history and skills to get quality and sustainable results.

What does an SEO expert do?

A SEO expert is a professional who specializes in various techniques and strategies to improve a website’s positions in search engine results. They use a combination of technical skills, creativity and analytical thinking to achieve the best possible results. The main duties of an SEO expert include:

Keyword analysis

Choosing the right keywords is fundamental to any SEO strategy. An SEO expert conducts a detailed analysis of the keywords that potential customers use to search for products or services related to your business. This includes researching the competition and identifying keywords with high value and low competition.

Technical optimization

Technical optimization of the website is essential for its good performance in search engines. The SEO expert checks and optimizes various technical aspects of the site, such as the structure of URL addresses, loading speed, mobile compatibility, XML maps, microdata and microformat, the schematic structure of the given site and others.

Content and Marketing

Quality content is a key factor for successful SEO. The SEO expert works with copywriters and marketing specialists to create useful and relevant content that meets the needs and interests of your target audience. This includes blog posts, articles, video materials and social media campaigns.

Link building

Building quality backlinks is an important part of any SEO strategy. The SEO expert develops strategies for obtaining links from authoritative websites, which improves the trust and authority of your site in the eyes of search engines.

Analysis and Monitoring

SEO is an ongoing process that requires constant monitoring and analysis. An SEO expert uses various tools and analytical platforms to track results, identify problems, and adapt strategies according to changing search engine algorithms.

Why hire an SEO expert?

Hiring an SEO expert is an investment that can bring significant benefits to your business. Here are some of the main reasons to turn to a professional:

1. Save time and resources: SEO is a complex and time-consuming process. By hiring an expert, you can focus on the core aspects of your business while a professional takes care of your online presence.
2. Professionalism and experience: An SEO expert has the necessary knowledge and experience to achieve the best results for your website. He or she is up to date with the latest trends and changes in search engine algorithms.
3. Long-term results: An effective SEO strategy leads to sustainable results that continue to bring benefits long after the initial efforts.
4. Competitive advantage: In a highly competitive online world, having an SEO expert on your side can give you a significant advantage over your competition.

Conclusion

A SEO expert plays a key role in the success of your online strategy. From keyword analysis to technical optimization and quality content creation, this professional can transform your online presence and increase your business’s visibility in search engines. Although SEO requires time and effort, investing in an expert can bring significant long-term benefits and help you achieve your business goals. After all, no one wants to spend money on advertising and have the competition take the traffic and profit from the investment.