A SEO audit is a fundamental step towards improving the visibility of any website in search engines. It is an in-depth analysis that reveals the strengths and weaknesses of your online presence. Whether your site is new or already on the market, a quality SEO audit is the key to sustainable growth in Google rankings.
In this article, we will look at the main elements that a professional SEO audit includes, and why it is so important for your business.
🔍 1. Technical SEO Analysis
Technical optimization is the backbone of any successful SEO strategy. The technical audit checks:
Site loading speed – Google prioritizes fast sites. Metrics such as Core Web Vitals, TTFB, LCP, FID are analyzed.
Mobile Compatibility – The site should work perfectly on all mobile devices.
Crawlability – The audit checks whether search engine robots can access your content.
XML sitemap and robots.txt – Check if they are set up correctly.
HTTPS security – SSL certificate is a mandatory element for trust and ranking.
⚙️ 2. Site structure and architecture
SEO audit includes an analysis of the logical structure of the site:
Well organized navigation and internal link structure
SEO-optimized URLs
Analysis of 404 errors, redirects (301/302) and duplicate content
Check for canonical tags
All of this directly affects the user experience and the site’s ability to is ranked successfully.
📝 3. Content Analysis (Content SEO)
Content is the main driver of organic traffic. This part of the SEO audit examines:
The quality and uniqueness of the texts
The use of keywords, LSI terms and semantic analysis
Checking meta tags – titles (title), descriptions (meta description), H1, H2, H3
Presence of duplicate pages
Optimization of images (alt tags, compression, lazy loading)
The goal is for the content to be not only useful and authoritative, but also easily discoverable by search engines.
📍 4. GEO optimization – local SEO
If your business operates in a specific location in Bulgaria (e.g. Sofia, Plovdiv, Varna), a local SEO audit is mandatory:
Check and optimize Google Business Profile
Consistency of NAP data (Name, Address, Phone) online directories
Adding to local business directories
Optimizing reviews and ratings
Using geo-targeted keywords
GEO optimization is especially important for businesses in the service sector, restaurants, stores, etc.
🔗 5. Analysis of incoming links (Backlinks)
A site’s link profile plays a key role in the trust that search engines give it. SEO audit includes:
Analysis of quality and quantity of incoming links
Discovery of toxic links that damage reputation
Possibilities for link building strategies
Checking anchor texts and their diversity
Building an authoritative link profile is a long-term investment in domain authority.
🛠 6. Behavioral and analytical analysis
Using tools such as Google Analytics and Google Search Console, analysis is performed on:
User Behavior – Bounce Rate, Time on Site, User Paths
Page and Channel Traffic
CTR (Click-Through Rate) in Organic Search
Pages with high potential, but low ranking
This data provides guidance for specific improvements based on real visitor behavior.
🛡 7. E-E-A-T Analysis – Trust and Authority
Google is increasingly relying on experience, expertise, authority, and trustworthiness (E-E-A-T) when ranking content. SEO audit includes:
Presence of author profiles, “About Us” pages, contacts
Transparency regarding company data, Terms of Use, Privacy Policy
Check for expert content
Trust signals – brand mentions, reviews, media coverage
Why is an SEO audit mandatory?
Without an SEO audit, you are acting “blindly”. It is like a technical review of your site – it reveals hidden problems and provides guidance for real improvements. After a well-done audit, the next steps for SEO optimization are easier, more efficient and more effective.
Whether you are developing a small business in Sofia or an online store with customers throughout Bulgaria, SEO audit is the first step towards better visibility in Google. Choose an experienced partner who understands the importance of E-E-A-T, local optimization and long-term SEO strategy.
📩 Interested in an SEO audit for your website? Contact us at info@infobgnet.com or call +359 988 931 388. You will receive a professional audit within 3 business days, including a detailed report and specific recommendations.