You missed the deadline for SEO for beginners and that’s why you’re asking yourself “how do I start?” 😉 Don’t panic, it’s never too late, just start.Here I won’t explain how Search Engine Optimization “SEO” has gained tremendous speed in recent years. Rather, I’ll focus on “how to get started” and what we need to do first.

SEO for beginners

I start with “Look at Google like a store”. I tell everyone this so they can orient themselves more easily. Imagine that the domain is the name of the store, once you enter, everything should be in order, the products should have a good description, with labels, with prices and, if possible, there should always be “promotions” or a gift for the customer, it would be great. This way you will make them come back to check what’s new and what gifts they could win. Don’t constantly move the store, it won’t be pleasant for the customer to know that a product is in X place, but it has been moved to Z and the customer has to waste time looking for the product again.

Domain choice – The King!

How does the name for a website asfjknsaiga.com sound to you? Do you remember it? Let me repeat it again – sdffdvomfsbo.com aha, but it’s not the same, is it 🙂 Choosing a domain (site name) is as important as your business, hobby or any endeavor for you. That’s why I’m just shooting with the example I’ve prepared – waveniche.com I’m sure that even in a week, everyone would remember the name of this site because it’s simple and purposeful.The site name should be:

Easy to remember
Related to the content of the site.
As short as possible. Names like dobar-seo-optimiziran-sait-zazabavlenia – NO 🙂 (they stand for PBN {Private Blog Network} but we’ll talk about them later)

As you might have guessed, WaveNiche is a news site built on WordPress I wrote the theme myself and that’s why it’s so clean or as I call it – starter design.I almost always start my project this way. Why? If you haven’t opened the site, it’s time to do so. Take a look here “view-source:https://waveniche.com/” (it’s already old but there are themes that don’t use JS) You can see that there is no blocking code, no JavaScript – only CSS styling. No trackers, pixels.. not even cookies, cakes and waffles 🙂 Google loves fast content.

After you find a suitable domain for your site?!

The next question is how the site will be implemented. Personally, I use WordPress 99 percent of the time, easy to install, easy to use, it already has automatic updates (can be started and stopped)… there are many reasons.If you decide to follow the example of WP, you also need a suitable template. It doesn’t make sense to have a tourism website and choose a template (theme) for cars and motorbikes 😉The choice is difficult:

It must be suitable for the purpose of the website
It must be easy to use
It must be FAST!!!

Here you can check the speed at which a given template loads, in the example I have indicated WaveNiche https://pagespeed.web.dev It is free 🙂After you stop at a given template, of course, you right-click “view source code” and if you have at least basic knowledge, it is good to review the source code. In short – the less .js and .css there are, the better (that’s why I wrote it myself) Just choose something beautiful and light (here I will note that there is no taste buddy 😉 )The next step, after installing WP and designing the site, are the pages. Choose exactly what pages you need, make pages with a privacy policy, for the use of personal data and in general – all pages related to GDPR. Don’t forget the News (Blog) page – a lot will happen there and depending on the site, about 70 percent of the optimization will happen exactly on this page.Next step, let’s hook the site to Google Analytics / Search console and the like ….. NO, please, don’t, stop, don’t do stupid things 😀

The next soup is the content – The Queen of the King

You don’t want, right after you hook your site to Google, Bing … the bot to go by and see that the site is empty. And to say “why is this person walking me around in vain, the next viewing will be in a year”.Don’t rush to install Google Analytics and other nonsense related to marketing, such as hotjar, Microsoft Clarity, even FB Pixel is not needed at this stage, so you are in “SEO for beginners” and not in an SMM (Social Media Marketing) article. The domain can only be verified in Google Search Console and Bing, provided that the content has already been “poured into the site” and you have the opportunity to do it via DNS record.

Continuing with branding

Before you start sharing the site with friends and linking (link building), social pages need to be created – Facebook, Instagram, Twitter, Youtube… Why is it important? Well, so that they don’t take them from under your nose and offer them to you at a price 😉 If your site is called infoBGnet, it is normal for the links that are built on social networks to end with Facebook/infobgnet – the same way with other social networks and if the URL address is taken, try with “_ or . ”

Now it’s the turn of Analytics, Pixel along with link building.

There are modules for WР that offer direct connection with Search Console, Analytics and other platforms. For Google Search Console and Bing, do not use a module, if you have the opportunity, do it with a DNS record, it is much faster and more effective.The most popular modules for SEO optimization for WordPress: Yoast SEO – I don’t like it, but that doesn’t mean it’s not a good choice. All in One SEO – before I used it, but over time it started to not work for me. Rank Math SEO – I use it for small projects SEOPress – I used it, but I am not impressed

Every module has a PRO version, but it is not necessary to start with.

You will need someone to make it “easy” for you, and then you will understand, like me, because easy is in quotes.You need to enter sitemap.xml into the search engines – WordPress has a built-in sitemap – http://waveniche.com/wp-sitemap.xml You need to check carefully if a page or article is not from NoIndex. Robots.txt – it is generated automatically from the module, it describes the bot where it can go and what is forbidden (the bot will not follow it, but that is another topic) it is not touched on at the beginning. The schematic arrangement of pages and articles or the so-called Scheme should be emphasized.Be careful with the Scheme! Proper placement is of great importance for SEO. Pages are marked with a website, articles with an Article (in my case with WaveNiche and NewsArticle)Accelerated Mobile Page – AMP with a single click, mandatory!Categories, Tags are recommended?! NO, they are mandatory! 🙂 Photos – Web format and are stored in the library, placed in fields, always filled in, according to the title of the page/article.If it is an article, emphasize carelessly with key words (but not with SEO on SEO, on SEO…), but with fragments inserted into the text. Guess what it is in this article? 😉 YES, SEO + WaveNiche, so there is a future in SEO optimization.There is still a lot to write about building a properly optimized website, starting with the correct structure of paragraphs, H1, H2, H3 … passing through the Wold, supplementing with media files – photos, video and audio, inserting anchor links with internal and external links … and even when necessary, proper pagination … I think that what I have described so far is good for SEO for beginners.

SEO for Beginners – How Do I Get Started? 2024