In the digital world, where online presence is crucial to the success of any brand, monitoring your competitors’ SEO performance is not just useful – it’s a strategic move. Understanding what your competitors are doing well (or not so well) gives you an advantage when planning content, link building, and positioning in search engines. With this article, I want to make it clear that whatever tools you use to monitor your competitors’ SEO performance, if adequate and timely changes and actions are not made, the tools used will be of no use. They only show weak and strong sides of SEO optimization and do not make the corrections for you 🙂
📊 Why is it important to monitor competitors’ SEO performance?
In today’s world, SEO performance in search engines is of great importance. With the entry of new players into the market, I am referring to artificial intelligence and its stable and uniquely flexible development. That’s why it’s important for SEO performance to know about:You get keyword and topic ideas that already work.
You understand which pages bring the most traffic to your competitors.
You see their link partnerships and authoritative sources.
You analyze their weaknesses and find your opportunities to break through.
🔎 Step by step – how to analyze competitive SEO
1. Identify your main competitors
Look for sites that rank on the first page of Google for keywords similar to yours. Don’t just focus on your direct business competitors – you’ll often find strong SEO sites in your niche that are also “opponents”.
💡 Helping tool: Google Search + SEMrush / Ahrefs / Ubersuggest
2. Analyze their organic keywords
This can give you a huge advantage. Most INFOBGNET clients enter with the strongest keywords: Collagen, clothes, bags, properties… And the search offers much more sustainable phrases bringing much better and quality SEO traffic. Learn which phrases drive the most traffic to your competitors:
What keywords do they use?
What is the Keyword Difficulty?
Do they have a local focus?
🛠 Use tools like SEMrush, Ahrefs or SERanking.
3. Look at their content – what ranks them?
The advantages here are many!Explore:
Text Length
Using H tags and keywords
Visuals and internal links
Posting frequency
- What social networks do they share on
📌 Example: If a competing site has a strong blog with frequent updates, this is a signal that dynamic content helps with SEO.
4. Their Link Building Strategy
Backlinks (inbound links) are among the main factors for ranking SEO performance. Increasing the authority of the site is of great importance and should be done gradually. SEO presentation to search engines should be either striking, through a viral effect or a huge budget allocated for advertising, or gradually with strong SEO links. Check:
Which sites link to them?
Are there any reputable media outlets among them?
Do they have guest posts or partnerships?
💡 Ahrefs and Majestic SEO offer detailed Link Profile analysis.
5. Monitor their social media behavior
Although social signals don’t directly affect ranking, they help with visibility and traffic generation, which can indirectly affect SEO.
📈 How to use the information collected?
Adapt your content: Write better, more complete and more optimized text than the competition.
Find content gaps: Identify topics that are not covered than others.
Build better links: Contact the sites linking to your competitors and offer an alternative.
Create content that Google and users prefer.
✅ Best practices for long-term monitoring
Create a monthly SEO monitoring report
Use Google Alerts for brand and keywords
Set up Ahrefs Alerts for new backlinks
Track keyword positions with SERP tracking tools
🚀 Make your SEO strategy smarter!
Want to know exactly where you are ahead of your competitors?
🎯 Use our SEO Competitive Analysis – a personalized report with recommendations and specific actions.
👉 View the plan here: SEO Optimization of a website or shop
Monitoring your competitors’ SEO performance is not a one-time task – it’s a continuous process of improvement and strategic thinking. When you understand what works for others, you can build on and improve your own performance.